Africa Street MBA Sows Seeds of Entrepreneurship in Kwahu Afram Plains

In a move to empower underserved communities in Ghana, Africa Street MBA on May 30, 2024 held entrepreneurship training sessions in both Tease, the capital of Kwahu Afram Plains South District, and Donkokrom, the heart of Kwahu Afram Plains North District. Recognizing the entrepreneurial spirit within these predominantly farming communities, Africa Street MBA took a unique approach: delivering the training entirely in Twi, the local language.

This commitment to accessibility ensured that the message of entrepreneurship resonated deeply with participants.Farmers, the backbone of these communities, actively engaged in the sessions, eager to learn how to transform their skills and knowledge into thriving businesses.

The training focused on the fundamentals of entrepreneurship, providing a practical toolkit participants could readily apply. Key areas covered included:

• Obenkwan Paa Adwuma Ho Nsɛm: (Identifying Market Opportunities) – Recognizing unmet needs within their communities and tailoring products or services to address them.
• Adwumasie Apam Ho Nsɛm: (Developing a Business Plan) – Creating a roadmap for success by defining goals,strategies, and financial projections.
• Sika Seseɛ Ho Nsɛm: (Financial Management) – Gaining essential skills in financial literacy, bookkeeping, and accessing funding for their ventures.
• Aboadi Ho Nsɛm: (Marketing and Sales) – Developing effective strategies to reach potential customers and promote their offerings.

The training sessions fostered a dynamic environment where participants could actively participate. They were encouraged to ask questions in Twi, share their business ideas in their native language, and receive personalized feedback from the trainers. This culturally sensitive approach ensured that the learnings were readily applicable to their specific contexts and aspirations.

By delivering entrepreneurship training in Twi and targeting underserved communities, Africa Street MBA is making a significant contribution to Ghana’s economic landscape. This initiative equips farmers with the skills and knowledge to become self-sufficient entrepreneurs, fostering job creation, economic growth, and a brighter future for these regions.